One contract, five banks.
Design once. Ship to every brand.
Lloyds teams design one journey for three or four bank brands at once. Here are two banking journeys, built once and re-skinned live across five — by swapping a single token file.
One component library, one token contract, five brand packs. Change the pack, the whole journey re-skins — no markup touched. It's how a multi-brand design system keeps three or four brands consistent without building each one from scratch.
Journey 01 · Money worries
Breathing space
A low-shame path from "what's going on" to a named adviser and a day. Opens with its brand switcher.
Open the journey →
Journey 02 · Savings goal
Goals
Set a goal, track it, stay on top of it. Opens with its brand switcher.
Open the journey →
Proof
Compare
One screen, five skins, side by side.
See the comparison →
WCAG AA holds in all five brands, checked per token, not per page. The money-worries journey is built for customers of every age, background and ability — plain language, a named person at the end.
See the checks, token by token →